Technological change
Since the decade of 50’s to nowadays, in the society has existed a conversion of technology, all the electronic devices have changed from analogical to digital.
The technology was considered to be an instrument that allows advance linearly; for this reason we can define the technological change how: Introduction of new methods of production or new products in order to raise the productivity of the existing inputs, or to increase the marginal products. It improves in the knowledge on the methods of production or of new products that affect the productivity, the production and can promote the competition between companies.
In the process of technological change has existed 4 elements that have influenced in a very important way, innovation, communication channels, social system and time.
The changes and transformations in the technology turn into innovations, which they affect both to the process of production and to the own product. The companies try to obtain technological innovations across activities of research and development (research and development) or across his experience or his contacts with the scientific institutions.Communication channels are the means by which a source conveys a message to a receiver. Information may be exchanged through two fundamentally different, yet complementary, channels of communication. Awareness is more often obtained through the mass media, while uncertainty reduction that leads to acceptance mostly results from face-to-face communication.
The social system provides a medium through which and boundaries within which, innovation is adopted. The structure of the social system affects technological change in several ways. Social norms, opinion leaders, change agents, government and the consequences of innovations are all involved. Also involved are cultural setting, nature of political institutions, laws, policies and administrative structures.
Time enters into the acceptance process in several ways. The time dimension relates to the innovativeness of an individual or other adopter, which is the relative earliness or lateness with which an innovation is adopted.
Att: Joan Carbonell
Technological change 2
Continuing with the technological change in this writing I want to speak about the electronic devices of yesterday and today.
One of the devices which has had major impact in the society has been the television. In the decade of the 60’s the television came to Spain, a square device, in black and white and you only could see one channel, TVE.
Nowadays the television is a device with few centimetres of depth, with an excellent colour and definition, and a very big number of channels.
Later we can find the radio, is another of the most important devices in our society, at first the radio was a big device, generally of wood, with a few wheels to tune the frequency to that you wanted to listen and a couple of wires that were in use as antenna.
On the one hand, at present are devices with the approximately size of a bulb, on the other hand also they have been inserted in cars to do the travels more comfortables.
Finally I will end this text speaking about the mobile phones, when they went out to the market they were a few briefcases with a giant terminal and with the only function of call, but it has measured that has advanced the time they have been increasingly small and the usefulness is very wide, as call, messages, Internet connection, games or mp3.
Att: Joan Carbonell
Journalism process
The process of the written press begins when the journalist goes in search of the notice and compiles all the necessary information, later it edits the news being based on 5 basic guidelines for the draft of a correct news, them 5W (what, who, where, when and why)
When the new is finished, the notice is taken to the department of draft in order that they put the news in the draft of the newspaper.
When the news already is structured and organized is taken to the department of impression and they print more or less press depending on the readers that have
Later they are organized by distribution zones, are raised to the trucks and distribute for the kiosks on 6 a .m.
Then the people buy it and read it during the day. The following day already it does not serve, therefore it’s possible to say that the useful life of the newspapers is 1 day.
But following days is used as a paper to dry when the floor is washed-up or in some houses to make to ignite bonfires, barbecues or this kind of things.
Att: Joan Carbonell
Journalism in radio
The radio has a few own characteristics that distinguish it from other mass media.
First of all it’s a blind medium, has like principal features the sound, the essence, creativity, credibility and images that correspond to the listener to create them.
By other way you can find radio as a secondary medium, because it use flexibility, immediacy, the time and it’s ephemeral.
There exist factors that are determinant at the moment of developing a qualitative radio, are the words, music, sound effects and silence.
The word in radio always is written before and later declared, and the characteristics are intensity, durability, tone and stamp.
Music can be use for transmit, narrate or make sensations and emotions that determine and affect the listener.
Later you can find sound effects, which are a group of sonorous forms, represented by sounds that come from a natural or artificial source.
Finally, there is silence, that can transmit emotions and we can use like a referential, expressive, descriptive, narrative, argumentative or communicative situation.
Also are 5 sonorous planes at the moment of producing radio, first plane, which is the principal reference of sonorous fragment, second plane, which has less intensity.
For the end, exist too third plane, plane of bottom and first-ever the first plane
Att: Joan Carbonell
Journalism in television
The television is a way of communication that has reached diffusion without precedents, is used by a lot of people to satisfy needs of information and entertainment.
The power of television takes root in his capacity of impact and social penetration due to his audio-visual perception.
The television is one of the most accessible mediums, due to the fact that it’s presents in the majority of houses and does not need formation to consume it.
It generates habits, tastes and preferences but every day more mass media like the television are more objective.
Nowadays, there exist two types of television journalism, which we can find in the telenotices, and which are focused like reality shows or programs destined to generate audience, like “Sálvame” or "DEC"
The latter type of journalism I believe that it is doing very much damage to the society, because they do not reflect the moral values that help that the society prospers and improves, and they devote themselves to tell the life of the famous people only to earn money.
Finally I want express that the journalism in the current television can improve the quality of the contents with articles and better photos
Source: Youtube
Att: Joan Carbonell